The Advertising Standards Authority (ASA) has upheld multiple complaints against Sadiq Khan and Transport for London (TfL) regarding misleading claims in their advertisements for the Ultra Low Emissions Zone (ULEZ) expansion. The ASA ruled that the basis of the claims was not explained, and evidence to support the claims was not supplied, leading to the conclusion that the ads were likely to mislead. The misleading claims were related to pollution levels across London and inside cars, which were based on computer modeling rather than real-life data. The ruling also included bans on BMW and MG ads for calling electric vehicles 'zero emission.' The ULEZ ads were found to have made misleading claims about pollution reduction, with London mayoral candidate Howard Cox criticizing Sadiq Khan as a 'pathological liar' for these claims. The ULEZ ads were estimated to have cost £9 million, leading to criticism of wasteful spending by Sadiq Khan.
ICYMI: Sadiq Khan's ULEZ adverts have been officially judged as MISLEADING by the UK Advertising Standards Authority 👇 https://t.co/M6zWdQwyv5
Adverts for the ULEZ expansion made misleading claims about pollution levels across the capital and inside cars, a watchdog has found. London mayoral candidate Howard Cox: “He’s a pathological liar! I don’t know how he’s got away with it.” @Iromg | @HowardCCox https://t.co/VBK2ZvzXYm
'Sadiq Khan has got a track record of telling porky pies. All his claims are tosh and are real lies. I am sick to death of Sadiq Khan and his propaganda team getting away with this.' Howard Cox grills the London Mayor for making misleading ULEZ claims. https://t.co/HZEPQkHGUM
The Advertising Standards Authority has ruled that several ads from TfL and the Greater London Authority about emissions reductions due to #ULEZ were misleading in their wording. https://t.co/v0VjZNu28A
To Sadiq Khan, every charge matters. He’s charging you £12.50 a day to use your car & he’s charging you again by using £9m of your money on misleading ULEZ ads. £9m could pay someone’s ULEZ charge for 2,000 yrs. London can't afford any more of Sadiq Khan’s wasteful spending. https://t.co/OV0zYzPqsE
ULEZ ads made 'misleading' London pollution claims, watchdog rules Read more ⬇️ https://t.co/kvaZqxxqUp
Advertising Standards Authority upholds multiple complaints against @SadiqKhan’s #ULEZ adverts which made misleading claims about pollution levels across the capital and inside cars stating: ‘The basis of the claim was not explained and evidence to support the claim was not… https://t.co/DWwx83M8H3
Adverts for the expansion of London's Ulez scheme were misleading because they relied on modelling estimates and not actual data, the Advertising Standards Authority has ruled. https://t.co/4oDdin41QJ
LIAR, LIAR! Sadiq Khan's ULEZ ad - that claimed his scheme has cut "poisonous gases" by 50% - has been ruled misleading by the @ASA_UK I'll be joined on today's show by @HowardCCox to discuss this! https://t.co/Br7nGFovfd
Radio ad claiming Ulez halved pollution in London is ruled misleading https://t.co/SVQImVdNuV
ULEZ ads made 'misleading' pollution claims, watchdog rules Read more ⬇️ https://t.co/RgitXp60Kf
Sadiq Khan has been rebuked for making “misleading” environmental claims about the expansion of London’s Ultra Low Emissions Zone (Ulez) ⬇️ https://t.co/RprH6rdD15
Sadiq Khan's adverts promoting Ulez expansion made misleading claims on pollution levels, watchdog finds as Tories say Mayor 'can't be trusted' https://t.co/mV40Kr3CHA https://t.co/RD7LJertPv
⚡New ruling: Carmakers cannot call EVs "zero emission" in adverts⚡ 🚘Cars emit carbon during production & recharging, @ASA_UK rules 🚘ASA bans BMW & MG ads 🚘Also bans "misleading" ULEZ ads from TfL & @SadiqKhan Story with @Philgeorgiadis: https://t.co/QT3q7YfvKm
Advertising watchdog rules that @sadiqkhan and @tfl misled Londoners with claims about the Ulez that were based on computer modelling, not real life https://t.co/pBH2pQXTDe
Sadiq Khan 'MISLED' Londoners with Ulez radio adverts, watchdog finds https://t.co/KjhJ6mwoNu
Advertising Standards Authority upholds multiple complaints against Sadiq Khan’s #ULEZ adverts - ‘Because the basis of the claim was not explained and evidence to support the claim…was not supplied, we concluded that the ad was likely to mislead.’ https://t.co/lkiXkKWQJa
Sadiq Khan and Transport for London misled Londoners over benefits of Ulez, advertising watchdog rules https://t.co/6oVQo2ZVYo