YouTube to Stream NFL's Week 1 Game in Brazil for Free: Chargers vs. Chiefs at Corinthians Arena on September 5

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Published May 13, 2025, 06:44 PM

YouTube has secured the exclusive rights to stream the NFL's Week 1 game in Brazil on September 5, 2025, marking the first time the platform will broadcast a full NFL game live and for free. The game, set to take place at Corinthians Arena in São Paulo, will feature the Los Angeles Chargers facing the Kansas City Chiefs, with the opponent officially announced on May 14.

This move expands YouTube's relationship with the NFL, building on its role as the U.S. home for the NFL's Sunday Ticket package. The game will be available globally on YouTube and YouTube TV, except in Canada and a few other countries where the NFL has existing streaming deals. The NFL and YouTube have been partners for years, with YouTube serving as a platform for NFL content that garnered over 350 million hours of viewing in 2024.

YouTube plans to enhance the viewing experience with interactive features and involvement from creators, aiming to engage fans in a unique way. This partnership underscores the NFL's strategy to reach younger and international audiences through streaming platforms. The deal, reportedly valued at over $100 million, was highlighted by YouTube chief business officer Mary Ellen Coe and NFL executive vice president of media distribution Hans Schroeder as a significant step in their ongoing collaboration. Additionally, YouTube has secured multiyear rights to the annual Super Bowl Flag Football game.

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