The Biden administration announced plans to focus on menthol cigarettes in this year's anti-smoking awareness campaign. Concurrently, documents have revealed that Juul, a prominent e-cigarette company, has been courting Black leaders, including Rev. Al Sharpton, for public support of its products. The CDC has relaunched its anti-smoking ad campaign, emphasizing the risks associated with menthol cigarettes. Internal communications from Juul suggest strategies to engage influential groups such as the Congressional Black Caucus and Al Sharpton's National Action Network by hosting them at events like a Travis Scott concert and an Ariana Grande world tour. Black anti-tobacco leaders have criticized Juul's marketing tactics, accusing the company of emulating Big Tobacco's historical strategies targeting the Black community.
Black anti-tobacco leaders said Juul is following Big Tobacco’s playbook in marketing to the Black community and mobilizing them against policy efforts. https://t.co/vs6QP2j99P
New: An internal email in which Juul suggests renting a box at Capitol One arena so that it can host the Congressional Black Caucus and Al Sharpton's National Action Network for Travis Scott's Astroworld, and @VictoryFund for Ariana Grande's world tour. https://t.co/grg0IQPTV6
The CDC relaunched an anti-smoking ad campaign, with a particular focus on the dangers of menthol cigarettes. https://t.co/BP0UeWN1Ic https://t.co/qXLKbLcN1X
Documents show Juul spent big to court Black leaders, including the Rev. Al Sharpton, to publicly support its e-cigarettes. https://t.co/N4peeBSdCH
The Biden administration said Monday it will target menthol cigarettes in this year's anti-smoking awareness campaign. https://t.co/0oqCIxJGwQ