Tesla's California Registrations Drop 15.1% in Q1 for Sixth Straight Quarter, Despite EV Market Growth

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Updated Apr 16, 2025, 08:00 PM

Tesla Inc. experienced a significant decline in its vehicle registrations in California during the first quarter of 2025, dropping by 15.1% year-over-year, according to data from the California New Car Dealers Association (CNCDA). This marks the sixth consecutive quarter of declines for the company in the state, which accounts for 28% of U.S. EV sales. Tesla sold 42,322 vehicles in California this year through March, down from 49,875 in the same period last year. The company's share of the electric vehicle (EV) market in California also fell, decreasing from 55.5% to 43.9% over the same period. Despite Tesla's slump, overall EV sales in California rose by 8.3%, indicating a growing market for electric vehicles but a loss of market share for Tesla. Tesla's market share in California is now at 9.1%, behind Toyota at 16.5% and Honda at 10.8%. Notably, Tesla's Model Y sales plummeted about 30% in the first quarter compared with a year earlier. Factors contributing to Tesla's decline include an aging product lineup and backlash against CEO Elon Musk's political initiatives, particularly his role in the Department of Government Efficiency (DOGE). The drop in Tesla's sales is seen as a drag on California's zero-emission vehicle market, which saw a slight decrease in market share to 20.8% from 22% the previous year. Tesla shares were down 5.8% in Nasdaq trading to $239.34 on Wednesday, with a year-to-date decline of over 41%.

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Sources

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Forbes

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Tesla’s California Sales Tank Amid A Grim Quarter For The Top EV Brand https://t.co/Tnajo1JOm7 https://t.co/mrwsYrpHQl

Forbes Tech

@ForbesTech

Its share of the Golden State’s EV market fell below 50% for the first time as anti-Musk protests raged and it contends with an aging lineup and more competition. https://t.co/U7pQKSQ6jM https://t.co/KH304TvLrm