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JSW MG Motor has launched the Windsor EV, an all-electric crossover SUV, at an introductory price of Rs 999,000. The vehicle is expected to become the company's top seller, raising the share of EVs in its sales to over 50% by the end of the year, according to CEO Emeritus Rajeev Chaba. The launch, which took place on Wednesday, is part of JSW MG Motor's strategy to increase its presence in the competitive EV market. Additionally, the company plans to launch its first luxury car in the first quarter of 2025, targeting 'new-age' buyers and competing with brands like BMW and Audi.