Qantas Airways, Australia's national carrier, is actively working to restore its brand and improve its operational reliability following a series of scandals and customer service issues. The airline has enlisted the help of consulting firms, including McKinsey, to enhance on-time performance of flights. This move comes as new CEO Vanessa Hudson focuses on addressing the airline's reliability concerns. Despite criticism from some quarters for hiring expensive consultants, Qantas is determined to rebuild its reputation. The company has also launched a major international fare sale to attract customers after a challenging year, and has appointed a new corporate affairs chief as part of its brand makeover efforts. Emirates, a partner airline, has expressed confidence in Qantas's ability to recover its brand image.
The embattled Qantas airline is getting serious about its brand makeover, announcing a major international fare sale and a new corporate affairs chief. FULL REPORT: https://t.co/ofNsk8PNYn https://t.co/g8QpCx8Y7g
Australia's national carrier Qantas has slashed prices on flights to some of the most popular international destinations, in an attempt to wheel in customers after a tumultuous year. https://t.co/bZlejQwhtQ
Qantas has been slammed for hiring 2 expensive consultancy firms to tell it how to regain the trust and loyalty of Australians. Critics claim it should be obvious to improve service and get flights taking off on time. https://t.co/m12Y20ojn1 #Qantas #7NEWS https://t.co/39hwA4sgc6
Qantas has hired a second consultancy firm to help improve its issues with delays and cancellations in a bid to rebuild its reputation as a top airline. https://t.co/9HSfWMaCmJ
Many Australians have been stranded at airports in the past year and have often blamed the major airlines but industry insiders say missteps by a government-owned body are a major reason for the poor service. https://t.co/Fu4A315zDG
Qantas Airways called in consulting firm McKinsey to help get more flights leaving and arriving on time as new CEO Vanessa Hudson addresses the airlineās reliability issues https://t.co/apjO6VIz7c
Emirates has faith in Qantas being able to restore its brand after a series of scandals hit the Australian carrier in recent years https://t.co/YMkpVfYM4r