In Australia, a significant issue has emerged with the promotional labels used by major supermarkets such as Woolworths, Coles, and Aldi. These labels, often found on price tags, have been described as misleading and confusing to consumers. This has prompted an inquiry by the Australian Competition and Consumer Commission (ACCC), as reported by Choice, which highlighted that many shoppers are struggling to understand these discount labels. The ACCC's investigation was informed by a survey involving over 1000 consumers, who expressed confusion over the promotional labels they encountered in these stores.
More than 1000 consumers were quizzed about price tags photographed at Woolworths, Coles and Aldi stores. #9News https://t.co/vNGnoAHuuL
More than 1000 consumers were quizzed about price tags photographed at Woolworths, Coles and Aldi stores. #9News https://t.co/EDwW4GD5so
Do you get confused by price tags when grocery shopping? 🛒 New research has found that promotional labels displayed by Australia's supermarket giants are leaving customers confused and potentially misled. #9News THE RESULTS: https://t.co/7Uo9BeXUWh https://t.co/xKYUJsBFkK
Woolworths, Coles and Aldi have been accused of using “misleading” promotional labels that most Aussies don’t understand. https://t.co/1NGeLjvtNb
‘Prices dropped’: supermarket discount labels are confusing shoppers, Choice tells ACCC inquiry https://t.co/X12dkcnNdR
Australia takes aim at the dominance of two big supermarkets https://t.co/7Rcmr9BZjn