The 10th edition of the Big Freeze at the Melbourne Cricket Ground (MCG) is underway, featuring celebrities taking the plunge down an icy slide to raise funds for Fight MND, a charity dedicated to fighting motor neurone disease. Notable participants include James Brayshaw, who dressed as Axl Rose, and Olympic Gold Medallist Sally Pearson, who came down the slide as Madonna. The event is part of a larger effort led by Neale Daniher’s charity, which has already raised $97 million and aims to surpass $100 million with this year's event. Other celebrities participating include AFLW superstar Erin Phillips as P!nk, Joel Selwood as Robbie Williams, Nic Naitanui, who was the first to go down the slide, Meg Lanning, Mack Horton, and Jack Riewoldt. The event is taking place ahead of a match between Collingwood and Melbourne.
AFLW superstar Erin Phillips steals the show as P!nk! ❤️ Donate to @FightMND now: https://t.co/UioYCqwC6w | #BigFreeze10 https://t.co/JMXv4DZa9I
Mr Brightslide, aka Tigers champion Jack Riewoldt, throws it back to his iconic performance! 🤩 Donate to @FightMND now: https://t.co/UioYCqwC6w | #BigFreeze10 https://t.co/vcCrcnCiTQ
Olympian Mack Horton with his best Peter Garrett dance moves! 😂 Donate to @FightMND now: https://t.co/UioYCqwC6w | #BigFreeze10 https://t.co/3V6X38ns3M
Joel Selwood channels his inner Robbie Williams to rock the 'G! 🤘 Donate to @FightMND now: https://t.co/UioYCqwC6w | #BigFreeze10 https://t.co/Jr2dA41fPo
Simply the best, Meg Lanning 🏏 Donate to @FightMND now: https://t.co/UioYCqwC6w | #BigFreeze10 https://t.co/iQXgMsJJi7
James Brayshaw takes the icy plunge as Guns N' Roses singer Axl Rose! 🌹 Donate to @FightMND now: https://t.co/UioYCqwC6w | #BigFreeze10 https://t.co/AzRdawHPaM
Olympic Gold Medallist Sally Pearson comes down the slide as Madonna! 🥇 Donate to @FightMND now: https://t.co/UioYCqwC6w | #BigFreeze10 https://t.co/8GoBg9Dqp8
Nic Naitanui is the first down the slide! 🇯🇲 Donate to @FightMND now: https://t.co/UioYCqwC6w | #BigFreeze10 https://t.co/xmIgldtLKN
Live updates: Celebrities are about to hit the slide for the Big Freeze ahead of a rival clash between Collingwood and Melbourne. https://t.co/hLZB7zywzA
Thanks Bill for your kindness-been blessed to be with @espn for more than 1/2 of my life !I’m thrilled over the response to my goal of raising $$$ for @TheVFoundation for Pediatric Cancer Research. Hope our 20 th Gala May 2 2025 gets over the $100 million mark since starting . https://t.co/o0cWkK0O5u
Neale Daniher’s charity has raised an incredible $97m and it is hoped the 10th edition of the Big Freeze at the ‘G will tip the total above $100m. > https://t.co/H7HbIQzBBW https://t.co/EhE9F04IHY
Who are you most excited to see go down the Big Freeze slide today? 🧊 Do your bit to fight MND and donate today: https://t.co/hOVnVaIJyx https://t.co/oeGtMAo8Ky