A recent survey by Thrive Analytics reveals that 25% of U.S. adults have tried VR. Piper Sandler's teen survey shows a 6% decrease in teen spending to $2,263, with Nike losing market share. The survey also indicates that 33% of U.S. teens own a VR device, up from 31% in 2023, with weekly usage increasing to around 13%.
Survey estimates 33% of US teenagers own a VR headset. Nearly half of those are headset WAU. https://t.co/vfQ5ZOSSOo
33% of US teenagers own a VR headset. Nearly half of those are headset WAU. https://t.co/vfQ5ZOSSOo
this seems... really high 😳 "33% of teenagers in the US now own a VR device. Last year, that figure was 31%.... with 13% using weekly" time to pay attention! https://t.co/wbJUSunh7S
Piper Sandler survey of 6,020 US teens: 33% now own a VR device, up from 31% in fall 2023, and weekly usage of VR devices increased to ~13% from ~10% (@filipeesposito / 9to5Mac) https://t.co/da1UN90Qxt 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/jkZeLT3Z4r
Survey shows that teenagers are using more VR devices in the US https://t.co/YmWK28A1yA by @filipeesposito
Top 10 key takeaways from Piper Sandler's spring 2024 teen survey https://t.co/WNQi0q5mPz https://t.co/dRfkBJNsk4
Some takeaways from Piper’s 113-page, annual teen survey: * Teen “self-reported” spending was down -6% Y/Y to $2,263 * Nike remains No. 1, but for the first time in several years, lost share in every category * Although TikTok is still teens No. 1 favorite app, Instagram took… https://t.co/D8L4UEAnCp
PIPER TEEN SURVEY: “.. We continue to like $LULU's positioning within performance, but we are taking a more conservative approach to North America growth given signs of a fickle teen 'fashion' consumer ..” https://t.co/COen0pP1Kk
U.S. adults who have tried VR at least once now stands at 25 percent according to our latest survey data with Thrive Analytics. https://t.co/Hq5Et07Me0