Monopoly Go, a gaming sensation since its 2023 launch, has generated $2 billion in revenue within 11 months. The game's customer acquisition spend, reportedly under $500 million, surpasses The Last of Us 2's production budget. Industry experts highlight the game's success and Scopely's ambitions.
The numbers behind Monopoly Go's marketing budget is wild: https://t.co/fqlol2jiuB https://t.co/mHThZGHErl
Monopoly Go Spent Almost $500 Million On Marketing, More Than Spider-Man 2's Dev Budget https://t.co/ZOI2kOyZSt https://t.co/WC7ARXmHfg
"How closely do you monitor monetization, sales & in-game economics?" #GDC2024 One of my favorite #MR games is @RacketClubGame and Paul Brady of @resolutiongame said they adjust to find the best price point to bring in the most players. Great response! 💯
One way to better understand gaming in 2024 Monopoly Go is the biggest game in years, generating $2B in 11 months @stephentotilo's GameFile reports the customer acquisition spend was "under $500 million" - likely twice the *production budget* of The Last of Us 2, and more than… https://t.co/184o713Kno
NEW: Scopely's Monopoly Go, which has made $2 billion in revenue since its 2023 launch, is not a game to be ignored I spoke to an exec there about the key metric behind the game's success and Scopely's ambitions Plus: My surprising experience playing the game for a month https://t.co/0IVeF1axlH