Roblox Corporation has partnered with PubMatic, a digital marketing and advertising company, to boost sales of immersive image and video ads. This collaboration aims to enable brands to purchase video ads promoting their products and services on the Roblox platform. Additionally, Roblox has updated its Marketplace policy, allowing a wider range of users, including ID-verified creators with specific premium memberships, to create and sell custom avatar items.
Roblox makes it easier for anyone to create and sell avatar items https://t.co/0X9JotnIiY
Roblox has increased the per-unit fee for free user-generated Limited items from 20 Robux to 100 Robux. https://t.co/jJ2hGdaqmr
Roblox spells out marketplace seller requirements https://t.co/3qvr5h4m87 #gamedev #gamedevelopment #indiedev
PUBLIC UGC: Starting later today, creators on Roblox who are ID-verified, have Premium 1000 or 2200, and consistently follow the Community Standards and Marketplace Policies will be able to upload, publish, and sell in the Marketplace. https://t.co/NkD4OEqi1F
Creators who are ID-verified, have Roblox Premium 1000 or 2200, and consistently follow the Community Standards and Marketplace Policies can now upload, publish, and sell items in the Avatar Marketplace! https://t.co/zPIBBIvczF
Roblox has changed its Marketplace policy, opening up the ability to create and sell custom avatar items to a wider range of users. https://t.co/juqMfTHCmJ https://t.co/lNjbXdT4EW
Today, Roblox is making it easier for anyone to create on Marketplace. This will allow creators and brands to connect with their audiences by offering a more diverse collection of avatars, clothing, and accessories. https://t.co/iTnFap3kuR https://t.co/xR7020PQKu
"Now, Roblox is pushing video ads, making advertising on the platform easier and potentially less expensive... Brands will be able to purchase video ads that promote their products and services, and not necessarily a Roblox-specific experience." https://t.co/sdqdXwudq7
"Brands will now be able to purchase video ads that promote their products and services, and not necessarily a Roblox-specific experience." https://t.co/sdqdXwudq7
"Brands will be able to purchase video ads that promote their products and services, and not necessarily a Roblox-specific experience." https://t.co/sdqdXwudq7
Roblox partners with PubMatic to power video ads https://t.co/sMEdvJt3wi https://t.co/Jbz4HeymwL
🎮 User-generated content is a bright spot amid a saturated free-to-play market, as our analysts observed at last month's GDC 2024. Epic and Roblox announced huge investments in the creator economy, but will it enable those platforms to deliver venture-scale exits? https://t.co/sIGd22jyb7
Roblox Corporation (NYSE: $RBLX) has partnered with @PubMatic (NASDAQ: $PUBM), a digital marketing and advertising company, to help ramp up sales of immersive image and video ads, which are expected to launch to the public later this year. (via @Reuters: https://t.co/AvbOEVsG2H) https://t.co/XdjHtZTRO0
Roblox taps ad-tech firm PubMatic to boost sales of video ads https://t.co/e8R2YDogB5 https://t.co/Cxu672vbyO