Roblox has announced the expansion of its advertising capabilities, now offering immersive video ads targeting users aged 13 and up to all advertisers on its platform. This new ad format, which does not require custom-built 3D content, aims to provide a scalable way for brands to engage with Gen Z audiences. Following successful beta testing with major brands like Walmart and Warner Bros. Pictures, the video ads are designed to enhance user experience within Roblox's virtual realms. Roblox aims to build a $1 billion ads business with these initiatives. The company has also outlined specific requirements for publishers who wish to use these new ad units.
Roblox Players To Start Seeing Video Ads In Its Virtual Realms https://t.co/wC6M2XWsDD
Roblox steps up its 'year of scale' with new ad formats, hires, and key partnerships as it aims to build a $1 billion ads business https://t.co/0swP8BkVFF
Roblox Opens Immersive Video Ad Format To All Advertisers https://t.co/JkCiq7KOQf https://t.co/WuVKSHhcaA
Today, #Roblox launched Immersive Video Ads and released the requirements to become eligible to publish these ads. Experiences that have image ads will start showing video ads in those ad units to eligible users. Publishers should review the placement and number of ad units in… https://t.co/rMMhFdyFNW
Roblox players to start seeing video ads in its virtual realms https://t.co/Fe73vNu8Yn https://t.co/sFqcDAH4Dp
Roblox Video Ads Now Available to All Advertisers https://t.co/VgykOFkPjP #gamedev #gamedevelopment #ai #indiedev
Roblox to Sell Video Ads Targeting Users 13 and Up Following Trial Testing With Walmart, Warner Bros. Pictures https://t.co/vsdQoZVA8R via @variety
Today we announced that Roblox video ads are now available to any advertiser on the platform. This immersive ad format doesn’t require custom-built 3D content, and creates a scalable opportunity for brands to connect with Gen Z. https://t.co/Qz5x0XDlND https://t.co/74rfiUWamd
Roblox is opening immersive video ads for more brands to use https://t.co/PnZuRWzcXl
Roblox to Sell Video Ads Targeting Users 13 and Up Following Beta Testing With Walmart, Warner Bros. Pictures https://t.co/Rar34AjQRh
Explore the potential of AR in one of the fastest-growing industries: gaming. 🎮 Immersive AR Filters can not only increase engagement in your marketing campaigns but also enhance the gameplay experience for the players – read the article to learn how! 👾 DM us, and let’s… https://t.co/AhWu5F7vvh