Converse has reintroduced an updated version of 'The Weapon' sneaker, with NBA All-Star Shai Gilgeous-Alexander as the face of the campaign. The campaign emphasizes a return to 'history, not hype' and revives the iconic sneaker originally worn by Larry Bird and Magic Johnson in the '80s.
.@AdamSandler rocking the Black Mamba threads 🔥 (via @Lakers) https://t.co/Sce2s9XtSp
Love the Weapon. Hyped to see it make a comeback. Shai being the face is hype. https://t.co/anbk0cf1im
All-Star starter Shai Gilgeous-Alexander is reviving Converse’s “Choose Your Weapon” campaign from the ‘80s — as the brand re-launches the iconic Weapon sneaker originally worn by Larry Bird & Magic Johnson. https://t.co/O9isEhIHVs
Shai Gilgeous-Alexander is the face of Converse's new campaign for the Weapon, which touts a return to “history, not hype” https://t.co/jIXv5jGFgj
Converse brings back the an updated version of “The Weapon” with Shai Gilgeous-Alexander. https://t.co/xCp4cJQtcN