Mattel, the toymaker, has started self-publishing mobile games, marking a significant move into the gaming industry. This initiative follows Hasbro's similar strategy, led by Chris Cocks, to expand into the gaming sector with numerous projects in the pipeline.
Hasbro and Wizards of the Coast, fresh off a year where two of their licensed games (Baldur's Gate III and Monopoly Go) are gearing up to be a much bigger player in video games Despite deep cuts at Hasbro, their gaming operation is largely intact, with about 40 projects to come https://t.co/F1Eef2d5Ro
D&D owner Hasbro wants to keep working with Baldur's Gate 3 studio amid "aggressive investing" in games https://t.co/tiiE1xmiV0
NEW - Hasbro/Wizards of the Coast have about 40 video game projects in the works as it doubles down on games My chat with their execs covered a lot: - Transformers games (new and old) - Larian - Project cancellations - AI - Layoffs (or lack thereof) - And more! https://t.co/8DyffufUeT
Mattel begins self-publishing mobile games https://t.co/lguc9MJEKu
Mattel begins self-publishing mobile games https://t.co/ZN2FxLyxY2 #gamedev #gamedevelopment #mobile #indiedev
ICYMI: How Hasbro’s Chris Cocks is steering the toy company into games | The DeanBeat https://t.co/JVIyIAnZLw via @VentureBeat
Toymaker Mattel is becoming a mobile game publisher This Barbie sets publishing milestones. https://t.co/yPxEPOjjdI https://t.co/B0obuMUTks
Mattel Kicks Off Self-Publishing For Games https://t.co/UEfXnfDmj2 https://t.co/9ABw3OljlY
Mattel kicks off self-publishing for games https://t.co/Tse4BT1T8n via @GamesBeat