Apple recently unveiled its new iPad Air and iPad Pro models, alongside a controversial advertisement that featured a machine crushing items typically associated with creativity. This ad has sparked a significant backlash from the artistic community, with critics arguing that it symbolizes Apple's disregard for creative tools in favor of promoting their latest product amid a global revenue decline. Despite the criticism, some viewers appreciated the ad's visual clarity and contrast, suggesting that it effectively showcased Apple's innovative approach. The new iPads boast enhanced features such as brighter screens, faster chips, and the introduction of the Pencil Pro.
I liked the ad ¯\_(ツ)_/¯ https://t.co/mTsGemfvFR
.@Apple unveiled new iPad Air and iPad Pro models along with an advertisement ignoring any relevant metaphors and featuring a machine literally crushing items typically associated with creativity, sparking loud, immediate backlash from artists. "The destruction of the human… https://t.co/wvKG5szk83
Disgusting https://t.co/fkBKyuSxJh
Apple unveiled new iPad Air and iPad Pro models along with an advertisement ignoring any relevant metaphors and featuring a machine literally crushing items typically associated with creativity, sparking loud, immediate backlash from artists. "The destruction of the human… https://t.co/7G8kNOkopF
I could not care less. https://t.co/WelT57C6Yu
Feels fitting that Apple produced the (probably?) the worst ad in its history right as the company is facing its first global revenue decline in a long time. Terrible ad: it symbolises Apple destroying creative equipment for… a slightly thinner iPad (that no one asked for). https://t.co/L8zgkC8a44
🇺🇸 Apple’s biggest announcements from its iPad event: brighter screen, faster chips and the Pencil Pro https://t.co/F1Kl7OHPRK
And in fact this is what they wanted to say: there is a world of treasures inside the ipad. The ad is a great one when reversed https://t.co/QvB9Musy2U
This ad is fine (I like it). If @Apple takes it down and apologizes, that's a much bigger indictment of where we are with creativity and culture than anything in this ad. https://t.co/gSUuAgbRGg
I don't care how you feel about it! It's Apple's best work. This is a phenomenal ad! 1) It's so visually clear; iconic visual hits are delivered one after another until we hit the crescendo. 2) The play with contrast & scale demonstrated is peak, monolithic plinth, massive… https://t.co/8zB1bdKvGp
A second new iPad ad from Apple: Expressed on iPad https://t.co/eHkMzhtDHR
I don't care how you feel about it! It's Apple's best work. This is a phenomenal ad! 1) It's so visually clear; iconic visual hits are delivered one after another, till we hit the crescendo. 2) The play with contrast & scale demonstrated is peak, monolithic plinth, massive… https://t.co/8zB1bdKvGp
Apple Pencil Pro might be Apple’s surprise announcement at the iPad event https://t.co/dVRT0gZS9X