Apple's high-priced Vision Pro headset, priced at $3,500, is facing significant challenges as demand falls below expectations. Reports indicate that Apple has slashed production and shipment projections for the headset, with estimates dropping from 700,000-800,000 units to 400,000-450,000 units. The lead marketer for the Vision Pro has retired following the headset's launch, and there are discussions about a potential cancellation of the 2025 model due to plummeting demand. Analysts suggest that sales may not reach the initial expectations, and Apple is reevaluating the project amid weak demand.
We may have a bit of a wait for a cheaper Apple Vision Pro. https://t.co/9k0yUOIPTK
Vision Pro 2 Reportedly Set For Late 2026 As Apple Struggling To Make Cheaper Headset First - @UploadVR https://t.co/OyIGsRjtRM
Mark my words. Apple Vision Pro will become a series zero and will be utterly worthless in a year when the new one comes, https://t.co/Ln7VorNiUr
Vision Pro 2 is set for late 2026 and Apple is struggling to make a cheaper headset first, Bloomberg's Mark Gurman reports: https://t.co/T5Mpa3vJKc
A new report says Apple is not planning to release a second-generation Vision Pro headset until the end of 2026. #applenews https://t.co/9MvWhOFIMN https://t.co/E8hJgCh1yT
The Morning After: How many Vision Pro headsets has Apple sold? https://t.co/t2yakG28i2
“.. Vision Pro demand has dropped considerably at many Apple stores. One retail employee says they haven’t seen one Vision Pro purchase in weeks and that the number of returns equaled the device’s sales in the first month ..” @markgurman $AAPL https://t.co/s8kNFa3NOF
"Vision Pro demand has dropped considerably at many Apple stores. One retail employee says they haven’t seen one Vision Pro purchase in weeks and that the number of returns equaled the device’s sales in the first month that it was available." - @markgurman
🍎 think 💩 don’t 👃 Apple reportedly slashes Vision Pro headset production and cancels updated headset as sales tank in the US https://t.co/WYnVD23r2N
We are still sooooo early Apple reportedly slashes Vision Pro headset production and cancels updated headset as sales tank in the US https://t.co/WYnVD23r2N
NEWS: Apple is currently preparing to release a second-generation Vision Pro headset by the end of 2026 at the earliest, @markgurman reports. The company remains at work on a cheaper headset that could be released before then. https://t.co/rSyegTi7NS
Apple reportedly slashes Vision Pro headset production and cancels updated headset as sales tank in the US | PC Gamer https://t.co/q2xaDeDdTN
Initial Enthusiasm Wanes for Vision Pro as Apple Cuts Shipments – Demand Has Fallen ‘Sharply Beyond Expectations’ #applenews https://t.co/Y28z5ZB5Fr https://t.co/vL4RTOoMty
*APPLE’S LEAD MARKETER FOR NEW VISION PRO HEADSET RETIRES $AAPL https://t.co/rQYyqZ14nk
NEW: Ignore rumors Apple is lowering production of Vision Pro due to slow demand. A former lead dev of AVP has a wiser take: "I'd consider 200k US + 200k worldwide to be successful." Don't Expect An Apple iPhone-Level Launch When It's More Like Lisa. https://t.co/GsnHwSMSLi https://t.co/t9KjsN8uaA
No one's talking about the Apple Vision Pro anymore — and this may be why https://t.co/aOY2Wu0yPU
It doesn’t matter how many Vision Pro headsets Apple sells https://t.co/maoaRHQN13
"The challenge for Vision Pro is to address the lack of key applications, price, and headset comfort," warned Apple analyst Ming-Chi Kuo. https://t.co/CRT9eY1FFz https://t.co/POgBpV4sam
There are a lot of recent discussions around Apple cutting Apple Vision Pro shipment projection, as reported by @mingchikuo , and plummeting new Vision Pro apps from this post by @tkexpress11 https://t.co/vo3YPYMjlQ I wound like to share some thoughts from the perspective of a… https://t.co/vOoinUKjab
There are a lot of recent discussions around Apple cutting Apple Vision Pro shipment projections, as reported by @mingchikuo, and plummeting new Vision Pro apps as reported in this post by @tkexpress11 https://t.co/vo3YPYMjlQ I would like to share some thoughts from the… https://t.co/H4iAbDKBNP
Apple reportedly slashes Vision Pro Headset production 😵💫 https://t.co/wKKMjk3HOO
Is Apple really cutting Vision Pro production this year? Probably not - https://t.co/zFiGnVoeTv
Orders for the $3,500 Vision Pro shrink, but Apple might have another model in the pipeline https://t.co/edi1TzPi1Z
Top Apple analyst warns Vision Pro demand fell much faster than Tim Cook was anticipating. https://t.co/ULno88xyeo
Apple reportedly cuts Vision Pro production due to low demand https://t.co/gXI6zKLhCX
Apple slashes Vision Pro production, might cancel 2025 model in response to plummeting demand https://t.co/fPLptUlmqd
Analyst: #VisionPro Demand Fell "sharply beyond expectations," Leading @Apple to Reduce Shipments for International Debut https://t.co/aPpjeU1trm https://t.co/YdCZZ68kSu
Apple Vision Pro is trending 📈
“Apple $AAPL has reportedly slashed production volumes of the Vision Pro mixed reality headset by nearly half. So says analyst and leading Apple soothsayer Ming-Chi Kuo. Kuo reckons the original plan was for up to 800,000 units of the headset in 2024. This has now been cut to…
“36 years plus Apple Vision Pro and I'm done!” — The lead marketer for Apple’s spatial headset has retired after almost four decades https://t.co/xvvfoiGIPo
Apple is reportedly cutting the shipment forecast for its Vision Pro mixed reality headset for the rest of 2024 due to lower than anticipated demand. https://t.co/66eac1iRaB
Tim Cook right now 😶 #Apple has slashed its 2024 Vision Pro shipments by roughly half to 400k to 500k units, well-known analyst Ming-Chi Kuo claimed in an industry survey The market expected Apple to move between 700K to 800K headsets this year #AppleEvent #AppleVisionPro https://t.co/vxc8tWDX94
This year's #AppleEvent??? Can we expect a Vision Pro 2.0? Apple Vision Pro faces poor demand, leading to shipment cuts & project reevaluation Analysts suggest sales may only reach 400k-450k units in 2024, far below the initial 700k-800k expectation #VisionPro https://t.co/4WiEIDzfn6
After nearly four decades at #Apple, Frank Casanova, the Senior Director of Product Marketing who recently spearheaded the launch of the #VisionPro headset, has retired. https://t.co/pLG5muNMqB
#FPTech: Vision Pro's poor demand is forcing Apple to cut shipments, reconsider project https://t.co/2kIDx7YhYn
No, Apple Didn't Just Dramatically Cut Vision Pro Production Due To Weak Demand - @UploadVR https://t.co/nXHcQBznLP
Apple reportedly reduces Vision Pro shipments for 2024 and 2025 ahead of its non-US launch, indicating a steeper-than-expected drop in US demand and a likely cancellation of a new model in 2025. Details: https://t.co/whNNHMoAIc #VisionPro #AppleVisionPro https://t.co/loQZwzHdIo
Apple reportedly slashes Vision Pro headset production and cancels updated headset as sales tank in the US. Very expensive, fairly clunky, so not exactly surprising. Apple has reportedly slashed production volumes of the Vision Pro mixed reality headset https://t.co/Q3lpkc2Iw7
Headlines are circulating claiming Apple cut Vision Pro production by 50% due to weak demand. But here's why this is almost certainly false: https://t.co/Gt0LE4wrvT
#Apple Reportedly Slashes #VisionPro Shipments in Half https://t.co/CsGz03Vgnu https://t.co/rE5bsioFfk
Apple slashes production of their Apple Vision Pro because of the drop and demand. Well, no shit, it’s $3500. It doesn’t mean it’s a shit device, it just means that we are still struggling to figure out what to do with this type of technology. Other than gaming.
NEWS: Apple's head of marketing for Vision Pro has departed the company following a career that spanned 36 years, reports @markgurman. Frank Casanova oversaw the marketing process for Vision Pro before his retirement as he officially departed Apple last week. https://t.co/aAyn4rY2yZ
"Unexpectedly" low demand? What did you think the demand was going to be on a $3500 headset, Apple? (Caveat: I've not tried the Apple Vision Pro but am rooting for it to pave the way towards cooler, more affordable devices in the future) https://t.co/6rZwQ7X6xx
After nearly four decades at Apple, Frank Casanova, the Senior Director of Product Marketing who recently spearheaded the launch of the Vision Pro headset, has retired. https://t.co/N4pD1VWHLm
Vision Pro marketing chief retires after 36 years at Apple https://t.co/3BAG96qniw by @filipeesposito
Apple had a marketer for the Vision Pro? https://t.co/P0ELoIqriK
Apple’s senior director leading product-marketing efforts for the new Vision Pro headset retired following the recent launch https://t.co/UVy5HIKOcI
Apple cuts Vision Pro shipments as headset fails to find a market https://t.co/JjmRc3PgII
Apple’s lead marketer for the Vision Pro has retired https://t.co/GlFyaQZCzn
*APPLE’S LEAD MARKETER FOR NEW VISION PRO HEADSET RETIRES
Apple's cutting its Vision Pro sales forecast for the year in half with demand already way down Estimated unit sales • Original: 700,000-800,000 • Updated: 400,000-450,000 Can't believe the Vanity Fair cover didn't get more people excited https://t.co/X2uqpMZNf9
Just a few months ago, we were all excited to get our hands on an Apple Vision Pro, and now they’re struggling. What did you think of the Apple Vision Pro? https://t.co/mWToQT1Mih
Apple slashes Vision Pro production, cancels 2025 model in response to plummeting demand https://t.co/GUTAqZcqc1
#Apple #VisionPro Should have cut the price not the HMDs production. $3499+ "...Apple cut orders for the Vision Pro even before it launched outside of the US. ...now expects to sell only around 400,000 to 450,000 units... Demand for the $3,500 Vision Pro dropped much lower..." https://t.co/nLF5iyNwtt
#Apple #VisionPro Should have cut the price now the HMDs production. $3499+ "...Apple cut orders for the Vision Pro even before it launched outside of the US. ...now expects to sell only around 400,000 to 450,000 units... Demand for the $3,500 Vision Pro dropped much lower..." https://t.co/OnACL3NwKy
Apple Slashes Vision Pro Shipment Projections By 50% As Demand For $3,500 Headset Craters https://t.co/mIrWFhRIfq
The Apple Vision Pro is reportedly having a tough time, with Apple said to have cut production of the $3,500 mixed-reality headset amid lower than expected demand. https://t.co/CDx1gEN5jN https://t.co/GzmmozeqNw
Apple's $3,500 Vision Pro Headset Has Reportedly Been Met With Low Demand Since Launch https://t.co/f4ZDV91BTO https://t.co/E4yX074Ka2
Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations' - MacRumors #spatialcomputing #xr https://t.co/zztByzgwnq
The Apple Vision Pro Reinforces The Continuing Problem With VR Adoption via @forbes https://t.co/IARHKmqL1v