In response to the growing challenge of distinguishing between AI-generated and human-produced content online, Truepic's CEO, Jeffrey McGregor, emphasized the importance of provenance and detection tools to navigate the 'Uncanny Valley' of hyperrealistic AI content. Concurrently, YouTube has announced a new policy requiring creators to disclose in YouTube Studio if their content has been altered or synthetically generated in a meaningful way, specifically targeting deepfake content. This move aims to improve viewer understanding and transparency, with YouTube manually labeling content if creators fail to comply. However, the platform has granted a 'Free Pass' for kid-friendly animations from these deepfake disclosure rules. The decision has sparked a mix of reactions, underscoring the broader debate on digital authenticity and the ethical use of AI in content creation.
#AIContent & #watermarking: Google's authenticity push, risks of synthetic data, and the need for transparency. Dive in! 🚀 https://t.co/HnmlE1Gnyd
In the digital age, AI detection tools are increasingly important for distinguishing between AI-generated and human-produced content, ensuring online authenticity and security. Read: https://t.co/Y0SrcdXY1X https://t.co/AskrwF4zUX
➡️ Special exemption for kids' cartoons! YouTube's deepfake disclosure rules don't apply, raising concerns. Dive into the details here. https://t.co/oV28JftzvK
Kids' Cartoons Get a Free Pass From YouTube's Deepfake Disclosure Rules https://t.co/fFAzl9OpWd
VOICE | Given the recent Under Armour controversy for allegedly reusing the work of others without credit in its new AI-powered commercial, brands must decide how they want to incorporate AI into marketing and creative. @barrylowenthal has the story. https://t.co/lgDjDecbSd
The rise of #AI generated content comes with a gamut of questions, with one of the most consistent being, how can we trust what we're seeing? Sr. Mozilla Researcher @ramakmolavi shares her thoughts on trust, media and AI imagery with @CBS https://t.co/xXjdDASmzy
We do need to find a way to mark and filter AI generated content online. Anyone working on how? https://t.co/rxM0QGFqvx
I love AI, but hallucinations and bias continue to be a looming concern. Join me, @okay_nick, and @Ace_KYD as we experiment with digital identity and verifiable credentials to verify authenticity of AI generated content. https://t.co/TkYRs2ch7u
shares: "YouTube steps up its game! Labeling #generativeAI content is a major move. Kid-friendly animations get a pass. Stay informed! #AI #YouTube https://t.co/6m4mTd6Smf
Kids’ Cartoons Get a Free Pass From YouTube’s Deepfake Disclosure Rules https://t.co/3NYOViNZ8P
YouTube says creators will be required to label deepfake content and incase they don’t, the platform will manually label it https://t.co/c3sFFzDZcA
#YouTube is taking steps to try to help viewers better understand if what they’re watching has been created, whether completely or in part, by generative #AI. https://t.co/DubBp41nUG
Creators! Starting today, we'll need to disclose in YouTube Studio if the content we're uploading has been altered or synthetically generated in a meaningful way: ✅ Check 'Yes' if you’re doing things like digitally swapping realistic faces or using a synthetic voice, altering… https://t.co/SJPcN7mqTK
With hyperrealistic #AI-generated content blurring reality online, we need tools to be able to tell original from synthetic. Truepic's CEO @jeffreymcgregor weighs in on provenance and detection solutions to help us navigate this 'Uncanny Valley.' #c2pa https://t.co/zAHUC75wcM
With hyperrealistic #AI-generated content blurring reality online, we need tools to be able to tell original from synthetic. Truepic's CEO @jeffreymcgregor weighs in on provenance and detection solutions to help us navigate this 'Uncanny Valley.' #c2pa #contentcredentials…
With hyperrealistic #AI-generated content blurring reality online, we need tools to be able to tell original from synthetic. Truepic's CEO @jeffreymcgregor weighs in on provenance and detection solutions to help us navigate this 'Uncanny Valley.' #c2pa 🔗 https://t.co/eY23Doerk1