Wizards of the Coast, the company behind popular games like Dungeons & Dragons and Magic: The Gathering, has taken a firm stance against the use of generative AI in their products. The company has emphasized that artists are integral to the essence of Dungeons & Dragons, stating that 'what makes D&D great' is the human element. Similarly, they have formally banned the use of generative AI in 'final' products for Magic: The Gathering. This decision comes amid a backdrop of controversy involving the use of AI-generated art in advertisements, which led to a backlash from fans who felt the company was overly reliant on artificial intelligence and subsequent #HasbroLayoffs as reported by James Whitbrook. In response to the controversy and fan discontent, Wizards of the Coast has reiterated their anti-AI policy, underscoring their belief that 'people are what makes Magic great.' The reaffirmation of this policy was also reported on the Magic: The Gathering website.
Wizards of the Coast has reaffirmed its anti-artificial intelligence policy today on the Magic: The Gathering website. https://t.co/mFctAPegpO https://t.co/3RssebEQKS
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#MagicTheGathering: #WizardsOfTheCoast Reaffirm Anti-AI Policy in Statement Today https://t.co/4YrNTfY3xb
Facing fans' ire for perceived reliance on AI, Wizards of the Coast insists that "people are what makes Magic great." https://t.co/ZDPs6PxzG1
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Magic: The Gathering Formally Bans the Use of Generative AI in 'Final' Products https://t.co/ZYauB7eAso https://t.co/akCzdz4LEK
Wizards of the Coast doubles down on generative AI stance, says artists are ‘what makes D&D great’ https://t.co/b1b6GHPfhz