Facebook is making concerted efforts to attract Gen Z users back to its platform. The social media giant, owned by Meta, has unveiled a new strategy aimed at reversing the trend of younger users migrating to other platforms. The plan, which has been described as 'Not your mom's Facebook,' includes various initiatives to make the platform more appealing to younger demographics. This move is part of Facebook's broader strategy to drive revenue growth by expanding its user base among younger people. The details of the plan were reported by Mashable and Axios.
"Not your mom's Facebook:" Inside @Meta's plan to win back the youth @axios https://t.co/TkHUBBl72Z
Facebook reveals new plan to woo Gen Z users back to the platform https://t.co/oyyA9t3WnW
New York Times @nytimes: Facebook reveals new plan to woo Gen Z users back to the platform - Mashable. #aistrategy #ArtificialIntelligence #AI https://t.co/x98aGWeIfD
Facebook Is Bringing Back Young People. That’s Only One Revenue Driver Ahead. https://t.co/g4tqHgAsDg
New York Times @nytimes: WWDC 2024: What to expect - Mashable. #ArtificialIntelligence #aistrategy #aiact https://t.co/QG29Q4UE9e