International Business Machines (IBM) has reported significant productivity gains from its initial testing of Adobe's generative artificial intelligence (AI) tools in marketing. The deployment of Adobe Firefly, a generative AI tool, by IBM's marketing and design teams has shown promising results. According to a case study shared with Axios, the AI image generator produced higher engagement rates than traditional non-AI campaigns. This development underscores the growing influence of generative AI in creating marketing materials and its potential to revolutionize the advertising industry.
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IBM has been using Adobe's Firefly to produce marketing materials — and found the AI image generator produced higher engagement than non-AI campaigns, according to a case study shared first with Axios. https://t.co/K73J6haBYL
Can generative AI make better marketing material? IBM thinks so https://t.co/z5nDz6fEMY
IBM deploying Adobe Firefly generative AI tool for marketing, design teams https://t.co/TPWsk9YPHc
⚠️ IBM SAYS USE OF ADOBE AI TOOLS IN MARKETING BOOSTED PRODUCTIVITY Full Story → https://t.co/ClpUa0wEev International Business Machines on Wednesday said that its initial testing of generative artificial intelligence (AI) tools from Adobe has resulted in productivity…
Finally, a use for AI https://t.co/U8l9e2O35i
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