In response to the rising concern over AI-generated deepfakes, especially significant in a U.S. election year, a collaborative initiative launched on 2024-02-12 has been developed to bolster digital content authenticity and transparency. Hugging Face, alongside Truepic and the Coalition for Content Provenance and Authenticity (C2PA), has developed resources and tools aimed at combating deepfakes. These include the integration of the C2PA open standard into AI-generated content, allowing viewers to verify the origin and integrity of digital media. Adobe has also joined the effort, emphasizing the importance of media provenance, as highlighted by @aplusk. The initiative, discussed further on 2024-02-13, is focused on extending media provenance across all tools that create or manipulate images, exploring watermarking and fingerprinting techniques to further authenticate digital content. Additionally, @mmitchell_ai and team's work on deepfake detection tools was featured in @mashable by @cecily_mauran.
"@huggingface empowers users with deepfake detection tools" Very excited that @mmitchell_ai and team's important work to create a collection of resources to fight against deepfakes featured in @mashable by @cecily_mauran https://t.co/tokj1nQX6B
It's great to see so many people learning about and supporting transparency and authenticity through the @C2PA_org open standard! #C2PA #ContentCredentials #AI https://t.co/4GF8VREbi5
"we are in the process of extending media provenance to all our tools that create or manipulate images. We are also actively exploring watermarking and fingerprinting techniques that help to reinforce provenance techniques." #C2PA #ContentCredentials https://t.co/YuHPmXa78l
Looks like @aplusk knows where the future's headed! 💡 It’s been exciting to partner with @C2PA_org in leading the charge in media provenance and transparency with #ContentCredentials. Learn more and join the movement here: https://t.co/7ZFh2dEpSG https://t.co/W8o29VYJpa
Truepic and @huggingface partnered to make @C2PA_org #ContentCredentials available for developer use. Integrating the #C2PA open standard into #AI-generated content enables viewers to understand which platform content is created on and ensures it can travel through the internet… https://t.co/27f0YTYSIw
This is important, especially with AI-generated deepfakes on the rise amid a U.S. election year. Check out the collection of resources some folks @huggingface put together. 👇 https://t.co/ndrb6L1s7u