Google, Microsoft, and Apple have each announced significant updates to their advertising and developer tools, signaling a competitive push in the digital marketing and gaming sectors. Google introduced a new API for its Marketing Platform with enhanced capabilities and unveiled new tools at the Google for Games Developer Summit, aimed at improving gameplay and developer support. These updates include AI-powered FAQs, new ad formats, and the addition of PC games to Google Play, which now boasts 220 million Play Points members. Microsoft expanded its Copilot feature to more advertisers and introduced easier access to performance data for Microsoft Ads. Apple is testing a new tool for optimizing App Store ads, indicating a broader industry trend towards leveraging advanced technologies to improve user engagement and developer support. The Google for Games keynote was scheduled for March 12 at 9:00am PT, ahead of the upcoming Game Developers Conference next week.
Google's Game Developer Summit has returned, and the company is highlighting several new Play Store additions that roll out today https://t.co/ENiuKJPJu9
Google unveils new ad tools and updates for mobile app developers via @nicola_agius https://t.co/QbulCSM031
Google unveils new tools to enhance gaming on Google Play #googleplay https://t.co/KVmA2XEjT8 via @GamesBeat
Google has some big announcements at its 2024 Games Developer Summit https://t.co/tPWft5ePkt
Google updates Google Play game listings, including AI-powered FAQs and new ad formats, adds support for listing PC games, and says Play Points hit 220M members (@indianidle / TechCrunch) https://t.co/tThQiEAXCa π« Subscribe: https://t.co/OyWeKSRpIM https://t.co/2hfIeX4val
Google Play will show AI-powered FAQs and recent YouTube videos for games: https://t.co/s04ryL8ikg by TechCrunch #infosec #cybersecurity #technology #news
ππΉ Tune in now to learn about the latest updates from Google Play, Cloud, Ads, and YouTube for your game business. The #GoogleForGames: Your Gameβs Growth Engine keynote is LIVE β https://t.co/wpV4zM9A4q https://t.co/BuSZF19r3Q
Google described new tools for gameplay improvements Google for Games Developer Summit ahead of the upcoming Game Developers Conference next week. https://t.co/gb49e4SZvk
Microsoft Ads introduces faster and easier access to performance data via @nicola_agius https://t.co/rf6tAVgCAj
Apple testing new tool for optimizing App Store ads via @nicola_agius https://t.co/MF0QVvkwZY
Microsoft Ads expands Copilot to more advertisers via @nicola_agius https://t.co/7Ugo6pnWes
1οΈβ£ Multiplying revenue impact using upgraded tools from Ads 2οΈβ£ Amplifying game trailers with YouTube Gaming 3οΈβ£ Building gamer loyalty through Google Play πΊ Tune in March 12 at 9:00am PT for this and more during the #GoogleForGames keynote β https://t.co/XyzHRAV28C https://t.co/9a58um586d
Google Marketing Platform launches new API with enhanced capabilities via @nicola_agius https://t.co/DA4ogeyEnB