Meta's policy on handling deepfakes and AI-generated content is under scrutiny after a manipulated video of President Biden remained online. Despite this, Meta has introduced new policies and tools to improve transparency and prevent harmful content. Google has joined the Coalition for Content Provenance and Authenticity (C2PA), alongside Adobe, BBC, Intel, Microsoft, Sony, and others, to combat the spread of AI-generated content. This move is seen as essential to the efforts to label such content. Google, Meta, and Open AI have committed to implementing C2PA-based technologies, as part of the ContentAuth initiative, to help users understand the origins of digital files.
The Coalition for Content Provenance and Authenticity has a new partner. Google! https://t.co/x6uwjrQ2C3
With AI-generated content spreading across social media, Meta yesterday announced plans to add new policies and detection tool to improve transparency and prevent harmful content. https://t.co/kKleeY28AO
Google to join C2PA to help increase transparency around digital content. https://t.co/EjOfEyCHh7
Google, the newest addition to the Coalition for Content Provenance and Authenticity (C2PA), views it as complementary to its existing AI information efforts. • The move gives critical mass to the effort to label AI-generated content. https://t.co/eLSj6OirMj
It started ~5 years ago as an open-source (not DRM) way to help us all navigate the era where we can no longer believe our eyes by adding "content credentials" to assets, so we determine what can be trusted. Now welcoming @Google to @C2PA_org and the @ContentAuth initiative.…
Google says it will join a coalition of tech and media companies that is advancing a way to signal when a piece of media has been created or altered by artificial intelligence. https://t.co/OMQUEbk3a1
"We’re proud to be at the forefront of the fight for a more transparent digital ecosystem." General Counsel & EVP Dana Rao announces a monumental partnership between @Google & @C2PA_org, with Google joining the C2PA steering committee & driving adoption of #ContentCredentials.…
Google has always been about trustworthy content. And when it comes to AI, we’ve been developing partnerships to promote research, transparency, and safety. We’re optimistic that C2PA will help advance those goals. https://t.co/lsQRNXP52A
Important news regarding our work on transparency and authenticity! Google, Meta and Open AI have now committed to implementing C2PA-based technologies to help viewers understand the origins of digital files! https://t.co/kBDITLmip4
Google is now the newest member of the steering committee for the Coalition for Content Provenance and Authenticity (@C2PA_org) - joining Truepic, @Adobe, @BBC, @intel, @Microsoft, @PublicisGroupe, and @Sony. https://t.co/6qtZNNY2zC
Google joins the C2PA steering committee to develop a standard to label AI content via metadata alongside Adobe, the BBC, Microsoft, Sony, and others (@tiffkhsu / New York Times) https://t.co/uQVzkRay9d 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/1Vcn9Fgkfr
Meta’s policy for dealing with deepfakes and AI is under fire after it allowed an altered video of President Biden to remain online. @IAmAmnaNawaz spoke with Meta's @nickclegg and asked how the company will handle AI-generated content. https://t.co/AZlQ4yxgLH
With AI-generated content spreading across social media, Meta yesterday announced it is adding new policies and tools to help improve transparency and prevent harmful content. https://t.co/7wnbsD8dJy
“During this time, we expect to learn much more about how people are creating and sharing AI content, what sort of transparency people find most valuable, and how these technologies evolve,” he wrote. https://t.co/JjsoylvKHO