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Apple plans to spend $1 billion per year to catch up in the generative AI field, as the company aims to integrate the technology into various products and services. The investment is part of Apple's effort to bring AI to the iPhone and other devices, including Siri, search, and more. The company is also working on revamped Siri and LLM features in Messages, Pages, Keynote, Apple Music, Xcode, and other platforms.