Apple Inc. is reportedly advancing its technology to incorporate artificial intelligence (AI) directly into the next generation of iPhones. This move is part of a broader trend in the tech industry where companies are enhancing their devices with AI capabilities. Specifically, Apple's focus is on running AI models on the iPhone itself, as opposed to processing data in the cloud. This development is seen as a response to competitors like Google Assistant, which have been making strides in generative AI. There is also speculation that Apple will improve its virtual assistant Siri, along with introducing generative text features, and potentially providing more capabilities through API calls. It is suggested that Apple may prioritize its own applications over those of its competitors when integrating these new AI features.
In the real of well-sourced rumors, but seems that everyone expects the next iPhone with on-device AI, including Siri, generative text, etc. Even more via API calls I'm sure. No doubt Apple will privilege its own apps over rivals. https://t.co/AxaMX8DETm https://t.co/VSooZdMMMT https://t.co/rNF7uONgk5
The likes of Google Assistant are quickly racing ahead by adopting generative #AI smarts, so are #iPhone rivals. 2024 could finally see #Siri getting the AI boost. https://t.co/sZ0yLweJtA
Apple heats up generative AI race with iPhone set for a boost - https://t.co/0H5BRZmvzY - by @AbdulSbeei
Apple aims to run AI models directly on iPhones, other devices https://t.co/PupyYjDpQr
According to industry insiders, Apple is quietly working on bringing AI to the next generation of iPhones https://t.co/YiRjoLUHYU