Adobe, with a market cap of $216 billion, is actively expanding its artificial intelligence capabilities by purchasing videos to build a text-to-video AI model. The company is acquiring footage at a rate of approximately $3 per minute, with payments of $120 for sets of video clips. This initiative is part of Adobe's broader strategy to enhance its AI offerings, including the integration of generative AI tools in Adobe Premiere Pro. Additionally, Adobe is exploring a partnership with OpenAI to incorporate third-party AI tools into its software suite.
Adobe is expanding its AI offerings in video, including generative AI tools for Premiere Pro as well as creating a video model for its Firefly model collection. By @MalcolmOwen https://t.co/DL2OtMA0eE
These generative AI video editing features are coming to Adobe Premiere Pro https://t.co/brZqmhdbWq
⚠️ ADOBE EXPLORES OPENAI PARTNERSHIP AS IT ADDS AI VIDEO TOOLS Full Story → https://t.co/TUE26AfGyA Adobe on Monday said it is in the early stages of allowing the use of third-party generative artificial intelligence tools from OpenAI and others inside of its widely used… https://t.co/PKGuupwCY2
Adobe previews AI object addition and removal for Premiere Pro https://t.co/iGeHExrjCP
Adobe Adds New AI Video Editing and Creation Tools https://t.co/0vPILgUWdc
Adobe Premiere Pro is getting generative AI video tools — and hopefully OpenAI’s Sora https://t.co/4sOLe8FucD
Adobe Generative AI Video Tools Are Coming to Premiere Pro https://t.co/JyTgqVuprw
Adobe’s working on generative video, too https://t.co/nzOZ4AbdOP
Adobe Is Buying Videos for $3 Per Minute To Build AI Model https://t.co/tF7DXOdV8Q
➡️ Expanding AI capabilities! Adobe is purchasing videos at $3 per minute to develop their AI model. https://t.co/rWYcUtJXYD
Adobe will fork over cash for clips to train text-to-video AI https://t.co/wbR98o4gca
Adobe Invests in Video Acquisition for Advanced AI Training #Adobe #AI #artificialintelligence #compensation #Investment #llm #machinelearning #photographers #pricingstructures #privacypolicy #Software #texttovideogenerator #videographers https://t.co/eCwbBjm7RP https://t.co/FN5JwjQSag
Financial Times @ft: Adobe Paying for Videos, Images to Train AI Models - https://t.co/AdG2rXILS3. #industry40 #robotics #AI https://t.co/bNEvR8wdmU
New York Times @nytimes: Adobe Paying for Videos, Images to Train AI Models - https://t.co/AdG2rXILS3. #industry40 #MachineLearning #AI https://t.co/bNEvR8wdmU
Report: Adobe is offering contributors up to $7.25 per minute of video to help train its text-to-video AI model. https://t.co/s7wfEVVBub
Adobe, which has a market cap of $216 billion, isn't paying artists much at all to use their footage indefinitely to train its upcoming text-to-video AI. Full story here 👇 https://t.co/f1yp9PsL7x
$ADBE (+0.1% pre) Adobe buying videos to build text-to-video AI model - report - SA https://t.co/J0fbdu3hwa
Documents: Adobe offers its photographer and artist network $120 for videos of people engaged in everyday actions, or ~$2.62 to ~$7.25 per minute, to train AI (@brodyford_ / Bloomberg) https://t.co/Z0QTIPywRX 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/ziEQwohGwB
Adobe is hustling to build its own AI video model by procuring tons of footage from creators, paying $120 per set of video clips. #Adobe #OpenAISora https://t.co/hvQ6NCTUe5
Adobe Is Buying Videos for $3 Per Minute to Build AI Model @business https://t.co/CNFDIzYTrS
Scoop: Adobe is paying around $3/minute for videos to build a new generative AI model. https://t.co/jk5jG5ldSL
Adobe is buying videos to build its artificial intelligence text-to-video generator, trying to catch up to competitors after OpenAI demonstrated a similar technology https://t.co/WrffvT4VHn