Adobe has acquired Rephrase, an AI company specializing in text-to-video generation. The acquisition is seen as a strategic move into generative AI. Adobe's research has also highlighted a significant gap in the adoption of generative AI by Indian brands, despite 94% of Indian employees using generative AI in marketing and customer experience campaigns. Rephrase AI, which competes with Synthesia, was started by 3 IIT grads, has raised $13.9M, and serves over 50,000 customers.
Adobe is known for its M&A strategy. They just made another one - Rephrase AI (@Rephrase_AI) for an undisclosed amount >Text-to-video generation & competes with Synthesia >Raised $13.9M >Started by 3 IIT grads & 50,000+ customers served >Will be closing services https://t.co/JoYvRNahUY
Adobe reportedly acquired Rephrase, an AI company specializing in text-to-video https://t.co/M9eX43BCTt https://t.co/2rBzfjZErR
Adobe reportedly acquires Rephrase, an AI company specializing in text-to-video https://t.co/pLY1SeV8Lk https://t.co/abRNanYYoT
Indian brands lagging in generative AI usage. Adobe's research highlights a significant gap in the adoption of generative AI by Indian brands. While a remarkable 94% of Indian employees have used generative AI in marketing and customer experience campaigns, only half of Indian… https://t.co/ac95rEIzeh
Adobe's Acquisition of https://t.co/4u9ZFkWfnR: A Strategic Move into Generative AI #Acquisition #Adobe #AI #artificialintelligence #Bengaluru #Collaboration #Contentcreation #foray #GenerativeAI #Indianstartupecosystem #llm #machinelearning #Rephraseai https://t.co/iOZXYjSAd0 https://t.co/2zp8v4QdG6