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Google Uses AI to Suspend 39.2 Million Accounts, Remove 5.1 Billion Ads Globally in 2024

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Updated Apr 16, 2025, 01:47 PM

Google has intensified its efforts to combat ad fraud, suspending a record 39.2 million advertiser accounts globally in 2024, a significant increase from the 12.7 million accounts suspended in the previous year. The company utilized advanced artificial intelligence (AI) tools, including over 50 enhancements to its large language models (LLMs), to detect and suspend these accounts. Additionally, Google removed 5.1 billion ads and restricted 9.1 billion ads, while taking action against 1.3 billion publisher pages. In the United States, Google suspended 39.2 million accounts and removed 1.8 billion ads, addressing violations such as ad network abuse, trademark misuse, healthcare claims, personalized ads, and misrepresentation. In India, 2.9 million accounts were suspended, and 247.4 million ads were removed, with the top policy violations including financial services, trademark misuse, ad network abuse, personalized ads, and gambling and games. Google's AI-driven approach allowed the company to suspend the vast majority of these accounts before they could serve any ads. A team of over 100 experts, including researchers from DeepMind, focused on developing countermeasures against scams, notably the rise of AI-generated public figure impersonation ads. The company suspended over 700,000 accounts involved in such scams, resulting in a 90% reduction in reports of deepfake ads. Google also verified more than 8,900 new election advertisers and removed 10.7 million election ads in 2024.

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Google cracked down on 2.9 million ad accounts during India’s Lok Sabha election year. https://t.co/BOYV4hlSc1

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